Post Prototype Runway and Traction - Closing a gap in the support networt
There is a specific kind of pressure that hardware founders rarely describe accurately in public, because describing it accurately feels like it might spook the investors they are currently talking to: Tool.Inc / Unsplash+ The prototype works — at least well enough that you can demo it with reasonable confidence. Conversations with investors are running daily with a good deck and a market thesis holding its promise. But also true: The runway is shortening and technical issues haven't been fully solved yet and are unorganized. The roadmap to pilot is ambitious, and to hold it, it requires the investment to solve technical and unit economic (supply chain!) issues. This is an operational and engineering problem, encapsulated in a fundraising problem. And it is also the moment the ecosystem is least well-designed for. Very early stage, before the prototype, there are accelerators, grants and lab spaces´built precisely for early concept validation up to an prototype. After clos...